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What is the Profit Machine framework?
The profit machine is made up of 5 levers summed up by the following formula. Your Annual Profits = 1. The Number of Annual Leads X 2. The Conversion Ratio X 3. The Average $ Sale X 4. The # of Annual Transactions X 5. The Margin.
The Profit Machine is therefore the complete marketing system of the business which automatically, consistently and simultaneously improves the following key leverage points in the business:- Creates significant attraction and a steady, reliable, ever increasing, ongoing, abundant flow of leads, which are
- Systematically and optimally converted at ever increasing conversion rates, and those customers then
- Taken through a streamlined process where their needs are met in such a way that the average dollar spend of each client is maximised, and they are
- Compelled to return to the business as many times as is possible for the product type
- And the margin of the business is constantly increasing over time.
What this really means is large regular profits and massive amounts of cash in the bank.
A Profit Machine is also like any other machine whether it be a car, or a computer in that some machines are built better than others, the petrol and oil you use changes the output and maintenance impacts the machine. For instance it is well known that German machines are the most efficient machines in the world and produce the greatest output for the minimal input. It is also well known that putting a premium fuel in a car will reap a greater fuel efficiency and better oils protect and lubricate the engine more efficiently and effectively.
The Profit Machine utlises a fully integrated arsenal of tools such as product / service, price, promotion, distribution and the bundle of promises that are made to the market maximising the exchange of value over time. The Profit Machine Marketing bridges the gap between where a business is today and where it wants to be tomorrow.
“Success in business is not an overnight experience. Its 1 step at a time. Its successfully having a clear dream. It is successfully learning about Marketing. Its successfully making a plan. Its successfully following through and taking action every day. Its successfully staying present and reflecting from time to time. Is successfully making the call when you need to. Its successfully focusing on what you want and breaking through the limits that once stopped you for 30 days and for a lifetime. Its successfully setting up a Profit Machine that will set you free for once and for all that creates true success”
The Amount Of Cash In Your Bank Right Now Is Directly Proportionate To The Quality Of Your Current Marketing Machine
Whether you like it or not your business currently has a marketing machine in place. The question is how well is your Profit Machine performing at the moment? The best way to tell is by the results that the machine generates, which is cash in your bank account. If you don’t have a well oiled Profit Machine in place you have already lost. If you fail to plan your marketing machine, you are planning to fail in the market!
Proprietary Technologies
The Profit Machine is made up of a suite of proprietary technologies at each critical point of the machine which ensure its optimal flow and maximum profits.
Here is a summary of the patented technologies employed by the Profit Machine Marketing system to provide it with a Ferrari like performance.
Lead Increasing Technologies
Leadtributary ™ is a system which ensures that a sufficient number of streams of new customer leads are created (tributaries) which all feed into the main lead flow to enable the assumed conversion to meet strategic objectives.
Conversion Maximisation Technologies
Maxiconversion ™ - maximises the conversions by ensuring top 10 objections are all professionally documented and training is conducted on a weekly basis
Average Sale Value Increasing Technologies
BBUP™ -Bundle, Bump, Upsell, Presence working together all increases average sales values
Repeat Transaction Maximisation Technologies
Client Bonding Method™ - a proprietary system developed through cutting edge research which proves beyond doubt that bonding is more important than satisfaction in determining if your clients will stay with you or go to a competitor. The Client Bonding Method outlines how to create 8 different forms of bonding attachments that stick your customers to your business like glue so that they will never want to go anywhere else.
Margin Leveraging Technologies
Price Sensor™ a technology which ensures that prices are high enough that your best clients stay, the annoying, painful clients leave and you are getting more profits for less work.
ProfitGeometry™ ensures that all 5 processes of the profit machine are increasing synergistically and harmoniously to create geometric jumps in profit, rather than the typical linear growth most businesses see
Tipping Point Dynamics ™ a master marketing system which ensures that your marketing efforts are focused on the key areas to create large tipping points and generate huge momentum.
Profit Flow Technologies ™ a technology which ensures that you and each team member is in their own flow, doing what they love, and the whole business is in a constant stage of flow as a result. Time flies, results sky rocket, throughput is maximised.
Let me tell you a secret… if at any time in your business, you are not loving what you are doing, you are probably doing the wrong thing in the wrong way. If time is not flying and you are not really in your flow then you are probably doing the wrong thing in the wrong way. If you feel like you would rather be somewhere else then you are probably doing the wrong thing.
It is so simple when you realise what your flow is that your business will change overnight. You will be operating in a state of flow and your throughput and results will jump through the roof.
TheWayoftheButterfly™ a remarkable system which ensures that businesses make the most of The Butterfly Effect to create massive unreasonable results, and so a unique way to attract clients like butterflies to a beautiful garden rather than chasing them with a net.
How do I learn about Profit Machine Marketing
The Profit Machine Marketing will be taught to you in such a way that you know the information inside out and then take action on it immediately. You will become a Marketing Machine by the end of the training.
You see I bet there are some marketing ideas that you know you should do on a regular basis that you are not actually doing. Am I right? Well I have some bad news for you…
To know and not to do is not yet to know.
Let me make another bet with you. I bet that at times in your business you or someone you know may have been stuck in a rut of doing, doing, doing, disconnected from their purpose and passion without really being truly present in the moment and enjoying the real beauty of the situation?
Well I have some more bad news for you…
To do and not to be is not yet to do.
Now we delve into this deeper in our training programs, but here is a little taste. To Know relates to the mind, the intellect, imagination, to knowing what to do and how to do it and creating the blue print for your profit machine.
To Do relates to the body, the physical realm, to doing, to action, to implementing your plan and flicking the switch.
To Be relates to the soul, the spiritual realm, the present moment, the now.
All three are important. All three must be in sync for the profit machine marketing system to work.
The body (actions) must be governed by the mind (knowing) and the mind must be governed by the soul (being).
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What is The Profit Machine?
