Cheyne Goulden is the Founder and CEO of The Profit Machine, a marketing organization which teaches businesses how to increase their profits with FREE or low cost marketing, through the unique Profit Machine framework.

Cheyne achieves results for his clients due to the unrelenting focus on profit increase and the unique ways these results are achieved via education and training, coaching and support. Cheyne holds a Bachelor of Business (Marketing) with First Class Honours from Monash University Caulfield. 

"When I was just starting out in business I was amazed at how one business would be ‘going through the roof’ while a very similar business down the road would literally be going ‘out the backdoor’. I asked my mentor at the time 'how is it that two businesses in the exact same industry, selling the exact same product, in the exact same street could have such different results? The answer to that question would shape the focus of the rest of my career.

It was Marketing.

"I have a real passion for learning, applying and teaching people about marketing and particularly The Profit Machine approach that I created after investing more than 10,000 hours and $200,000 in learning this information. I studied the approaches of the multi-million and billion dollar businesses to learn how their marketing worked and I started noticing some commonalities.”  

Cheyne was born on 21^st of April 1980 and grew up in the South East Suburbs of Melbourne. He progressed rapidly through high school and finished in the top 3 students of his school and then went on to University to Study Marketing and finish with First Class Honours. Cheyne realized that Academia was just the beginning of his education and set about acquiring a range of real world experiences in business. Along the way he has confirmed his love for business and has been a practitioner of marketing for sixteen years (since his first profit making business venture when he was 14).

Cheyne started his first marketing consulting business at the age of 19, whilst still at University and has been consulting and teaching businesses how to make more profit ever since.  “The more I learn about myself, the more I realise that teaching people is what I am here to do.  I love learning new ideas, borrowing ideas from other industries, disciplines or other worlds and coming up with ideas, applying them, testing them, refining them and then teaching them to others.”

“I also have a real passion for helping people to get results and I integrate technology of the personal development industry into my teachings. I created an absolute revolution in my life and have seen how powerful these tools are to create instant changes for people. The facts are that 80% of your profits will be determined by your mental profit machine and it is also my job to make sure the machine between your ears is working for you now against you."

Cheyne is the cofounder and current Director of Site Property Group a Melbourne based property development organisation with a multi million dollar portfolio of residential projects. Cheyne has consulted to a wide range of businesses in many industries and has extensive experience in marketing to the Real Estate industry including Property Development, Property Investment, Finance, Real Estate Mentoring. Cheyne held the position of Marketing Manager for mCorp Investments, mCorp Developments, M Estate Agents and Dingle Partners Estate Agents.

If you have not heard of Cheyne before its most likely because up until recently he has spent most of his time with his head down in the trenches helping his clients to create massive results. He actually does the things that he teaches people on a daily basis to make money.  Name the strategy, discipline or the guru and he has probably done the technique, the discipline or the course personally.

“I consider my mentors to be people such as Richard Branson, Peter Drucker, Jay Abrahams, Dan Kennedy, Brad Sugars, the list goes on and I have invested significantly in learning from the best of the best in the marketing domain. So the reason that I can see so far is not that I am so great, but because I have the great fortune of standing on the shoulders of the tall giants who came before me. “

Cheyne won a prized Internship during his Honours year with the Norton Nolan Institute, an arm of KPMG Consulting. Cheyne worked as a Market Analyst for Bob Jane Corporate for 18 months and worked in conjunction with the i2i Group on a large consulting project for Financial IQ a South African Private company who later went on to list on the stock exchange.

Cheyne has a passion peak performance and completed the Melbourne Marathon in 2006 where he ran from Frankston to the Arts Centre in Melbourne. Cheyne is a Christopher Howard certified Results Coach and NLP Practitioner, a qualified copy writer from the Bernadette Schwerdt Copy Writing School and a practitioner of Ericksonian Hypnosis.